Nudging Healthcare in a New Direction


by Megan Fisher, Tuesday, October 25, 2022

Healthcare Technology & The Patient Experience

Our Thoughts on Intraprise's Post

In his content post this week, Todd J. Fisher, Chairman and Founder of Intraprise contemplates the intricacies of our healthcare system. He writes:

"Looking through the lens of the average patient, healthcare might take on a meaning that seems rather inconsistent with the capitalist idea of consumerism and a consumer’s agency to make choices.  If, however, we reframe the discussion and focus on the average patient as a consumer, looking through that lens, what might we find?

Healthcare has traditionally focused on engaging consumers as patients only after a need has arisen that requires attention – the delivery of treatment or care.  When providers and patients fail to communicate until after the choice of health has given way to the need for care, innumerable opportunities to facilitate health and well-being are lost. The opportunity to avoid disease states that are avoidable has been squandered." Read more…

And it’s true. Beyond basic (minimal) maintenance, most of us seek care when we’ve decided we really need it – when we’ve already identified a problem, and we’re concerned enough to visit a doctor. What does this mean for patients in clinical settings? Probably stress and anxiety. It is difficult to approach a clinical setting, wherein you are seeking care or treatment for an undiagnosed or unsolved ailment, with calm patience. Our current healthcare system sets patients up to engage in emotionally charged clinical experiences, just in the way that we have been trained to seek care. 

The system, perhaps, needs work; it would benefit from an ideological shift that centers wellness and disease prevention over treatment. But that is a tall task, and we aren’t willing to wait for the entire system to change before we attempt to improve the patient experience for those currently seeking care. So what can we do?

At Eyedog.US we believe that we can bring empathy to the table: we can work to meet patients where they are, to ensure we are resolving stress where we can – and certainly not adding more stress to an already overwhelming situation. Eyedog.US digital wayfinding adds value by delivering wayfinding that understands the user’s experience, and preemptively solves problems that are likely to pop up. What does this do? It ensures that finding your way to care is not any more stressful than it has to be.

We have the opportunity to nudge the system toward patient-centered care that prioritizes health and well-being with initiatives that have an empathetic touch.

Posts:

  1. 11/29/2022
    Ralph Michels Explains Why People Often Get Lost in Hospitals
  2. 11/21/2022
    Happy Thanksgiving!
  3. 11/14/2022
    Anxiety & The Patient Experience
  4. 11/11/2022
    Eyedog.US Q4 Newsletter - 2022
  5. 11/02/2022
    Winter is Coming. Is Your Facility Ready?
  6. 10/25/2022
    Nudging Healthcare in a New Direction
  7. 10/21/2022
    Eyedog Would Have Helped
  8. 10/13/2022
    Healthcare Technology & The Patient Experience
  9. 10/04/2022
    Attention and Experience: Inextricably Intertwined
  10. 09/28/2022
    The Attention Economy vs the Patient Experience
  11. 09/22/2022
    Improved Digital Wayfinding: Implementation & Adoption Services Make the Difference
  12. 09/14/2022
    Poor Wayfinding is Costing Hospitals Thousands of Dollars Annually
  13. 08/18/2022
    Top 10 Benefits of using Digital Wayfinding with Eyedog.US
  14. 08/04/2022
    Kay Via’s take on Eyedog & the Patient Experience
  15. 07/15/2022
    Eyedog.US Newsletter - Q3
  16. 06/23/2022
    Accidents and Mishaps Happen - Learn How Wayfinding can Support New Patients and Visitors this Summer
  17. 04/28/2022
    Eyedog.US Newsletter - Q1
  18. 04/20/2022
    Eyedog.US Newsletter - Q2
  19. 04/12/2022
    Apps That Pay Attention
  20. 03/17/2022
    The Differences Between Indoor Navigation Systems
  21. 03/02/2022
    See Eyedog.US Photo Landmark Navigation in Action!
  22. 02/23/2022
    How to Improve Patient Experience with Digital Wayfinding
  23. 02/10/2022
    Five Benefits to Using Digital Wayfinding to Showcase Your Healthcare Design
  24. 01/27/2022
    Meet Eyedog.US!
  25. 01/25/2022
    Q1 Newsletter
  26. 12/16/2021
    The Holidays Are Stressful. Eyedog Can Help.
  27. 12/09/2021
    Self-Service Technology in Healthcare
  28. 11/30/2021
    What is digital wayfinding? More on Photo Landmark Navigation. And why isn’t signage enough?
  29. 06/25/2020
    Hospital Communications in the Age of Pandemic
  30. 03/20/2020
    COVID-19 Pushes Us to Communicate Broadly with our Community

Press:

  1. 04/19/2022
    Pomona Valley Hospital Medical Center and Eyedog.US Implement Innovative Digital Indoor Navigation Solution
  2. 01/25/2022
    Vail Health and Eyedog.US Implement Cutting-Edge Digital Indoor Navigation Solution
  3. 09/14/2021
    Intraprise Solutions and Eyedog enter exclusive distribution agreement to offer digital wayfinding software in the US and Canadian markets